[Funding Alert] Sustainable Clothing D2C Brand, Prakrti Raises Strategic Investment Led By Marwari Catalysts

Sustainable Clothing brand, “Prakrti” said it has raised an undisclosed amount in strategic investment led by Marwari Catalysts.

November 30: The Direct-to-Consumer brand, Prakrti Cloth Cafe is a Jaipur-based brand founded by Ankit Saxena, a first-generation entrepreneur in June’20, Since then brand has achieved strong growth in its D2C revenues and has been profitable since beginning.

Prakrti makes sustainable womenswear clothing and plans to use the amount to ramp up inventory, launch new products, and augment its marketing and tech development.

The startup is also in advanced talks with various angel investors to raise more funding in near future.

Accelerated by Marwari Catalysts, Prakrti was selected out of 300+ startups in the accelerator’s last D2C cohort.

The brand’s aim is to build a large sustainable clothing brand in womenswear that offers the latest fashion manufactured in a sustainable way at affordable prices. As of today’s date, Prakrti primarily sells on its own website as well as marketplaces such as Myntra, Nykaa, Zivame etc.

Commenting on the announcement, Ankit Saxena, Founder, Prakrti Cloth Cafe says, “Being a nature lover, I always wanted to contribute to the environment and this thought led to the foundation of Prakrti. Prakrti believes in nature-inspired style. We think sustainability is the future, so we are working on sustainable and organic fabrics to establish Prakrti as a sustainable lifestyle brand.

Also as a founder I am delighted to receive this tremendous support from Marwari Catalysts who not only provided us with their financial support but at the same time understands our business model and supports our vision.”

Prakrti is advised by CA Harsh Saraswat and supported by a very committed & passionate team who have made it possible to reach where they are today. The founder and other team members are thereby working with full passion towards their goal of becoming a more inclusive company by adding more and more artisan-based clusters in various parts of rural India to their team.

Commenting on the strategic investment, Sushil Sharma, Founder & CEO, Marwari Catalysts says,

“We’ve been impressed by the Prakrti team’s ability to develop innovative, sustainable products for the fashion industry, and we’ve seen them build truly engaged communities.

The brand has been generating profits within a few months of its launch since June’20, which is commendable. This strategic investment will give them more firepower to scale their market presence globally and build an Indian brand for the world.”

Marwari Catalysts is India’s fastest growing startup accelerator and corporate innovation partner with a vision to provide early-stage startups with a frictionless environment that helps them develop their ventures into viable and scalable businesses. Each of their cohorts in the 12-week-long accelerator program goes through pitch practice, workshops led by industry experts, and gets real-time feedback from Marwari Catalysts’ community and exposure to talent, partners, clients, and investors, as an effort to create profitable business models. 

As per the startup’s future plans, Prakrti will continue to invest in brand-building initiatives which will help them to gain visibility and push their focus to become one of the largest direct-to-consumer brands in womenswear and to benefit from evolving customer trends in their market.

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