‘At Pūrvīṇa, Tradition is redefined into something pure and natural’

New Delhi: Pūrvīṇa, meaning traditional, surmounts Kerala’s heritage in its fresh farm products. The brand with its motto of value addition to the state’s farm produce.

The journey began in Malappuram, Kerala at the hands of the mother-daughter duo of Jaya and Parvathy Avanoor. It was Jaya’s vehemency to produce organically daily-use products like turmeric, pepper, and so on joined by the acute corporate brain of Parvathy which ultimately shaped Pūrvīṇa.

Pūrvīṇa through its products wants to show the real taste of rural Kerala and make people understand how beautifully the magic, purity, and centuries-old tradition have been instilled in their products. Through their craft and honesty, at Pūrvīṇa they want to excel at satisfying the soul of the users with their 100% authentic farm fresh products.

Pūrvīṇa is mostly known for its ‘Ventha Velichenna’ also known as the hot processed virgin coconut oil. This oil has been their crown jewel, especially for its therapeutic and medicinal advantages in areas such as skin moisturization, memory retention, hair development, wrinkle-remover and a remedy for heat boils and diaper rash. The oil further may be used as a salad dressing, makeup remover, and anti-wrinkle treatment as it leaves behind no greasy residue. Those concerned about ulcers and gastrointestinal distress can even eat it uncooked.  

Although the procedure is lengthy and laborious, the people who take part in it are committed to ensuring its highest standards of quality.

Pūrvīṇa in its quest to add more freshness to the life of its consumers follows an eco-friendly approach where in no way it tries to contaminate the soil with any sort of chemicals and pesticides.

The brand has also recently launched its venerable arrowroot powder, with unparalleled purity when compared to its other contemporaries.

With the rising organic farm produces venturing onto the market, there is a plethora of locally produced such products and among such is Pūrvīṇa which tries to consolidate its hold by fusing traditional knowledge with contemporary research and aim to reveal nature’s hidden opulence and welcome its users to the realm of rooted luxury of such products.

Pūrvīṇa is a strong and long-lasting farm-to-kitchen brand because of the care and integrity with which it produces its goods and spreads nostalgic Keralite flavour, compelling consumers to learn more about their histories and appreciate the depth of their cultural heritage through these products.

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